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Company Profile
About PlayGoro
PlayGoro(YIWU SHANRUN Toy Co. Ltd), is located in a geographical location with unique advantages for trade. The world's largest commodity market. Many people started to understand YIWU from small commodities. Anyone who does commodity business in China knows that you can find the most comprehensive and cheapest small commodities in Yiwu. That's why our business starts from here.
We engaged in foreign trade export, research, innovation, production, and warehousing.Multiple prompt goods, Customized processing with drawings and samples, professional R&D team, support for original design, OEM processing, quality service, customer first. Independent research and development. Covering fidget toys. educational interactive toys. TPR squishy toys, plastic toys , etc. Among them, the core raw materials are PP, ABS, PS, TPR, silicone. Equipped with 4 professional production lines, 15 injection molding machines,8 mixing machines,4 single-needle flat sewing machine, 6 shredding machines,2 ultrasound machine, The main production processes involved are injection molding , give filing , printing, painting and other processes ,
With the popularization and development of trading and the Internet in recent years. We adheres to the concept of:to create value for customers , create development opportunities for company employees, and become an influential company ,a respected company.
We will never stop the place of exploration at d development. Welcome to PlayGoro .
Development history：
Established in 2011, through continuous efforts, the team has grown significantly, expanding from just 2 members to a team of over 180 people.
2020： The founding team established in Shenzhen， focusing on the export of silicone stress relief toys
2022： Launched the first emotional pop-up toy series， received batch purchases from Japanese boutiques
2023： Established its own LSR liquid silicone gel injection molding production line， passing FDA & CE certifications
2024： Services cover North America， Europe， Japan， South Korea， and Southeast Asia，Exported to 30+ countries around the world. With annual shipments exceeding 1 million pieces.
2025： Initiated ODM joint development services， helping 3 IP brands create hit stress relief accessories
Design team:
Former brand managers of pop-up toys, Z-generation emotion researchers, 3D modelers
Engineering team:
10+ years of experience in liquid silicone gel (LSR) injection molding.Each mold is meticulously and precisely carved, with extremely high accuracy.
Quality control team：
Strictly adhering to AQL 1.0 standard， with a defect rate of <0.5%
Customer success team：
English/Japanese/Spanish support， 7×12-hour response "We not only understand why KOLs are willing to show Goro， but also understand why mold technicians insist on a 0.02mm tolerance."
6. Qualifications and certifications： All materials and finished products comply with international safety standards：
🏭 FDA 21 CFR 177 (US food contact materials)
🏭 CE / EN71-1，3 (EU toy safety)
🏭 RoHS 2.0 (Restriction of Hazardous Substances)
🏭 CPC + ASTM F963 (US Children's Product Certificate)
🏭 ISO 9001:2015 Quality Management System (Application in Progress / Approved, Fill in as Applicable) Can provide each batch SGS/Intertek inspection reports
7. Customer Cases (Anonymously presented, protecting NDA)
▶ Case One: North American Pop Culture Brand Requirement: Develop the "Office Collapse Series" stress-relieving pop culture toys. We Provide: Emotional Keywords → Design → Slow Recovery Hand Feel Adjustment. Outcome: The first order of 8,0000 pieces was sold out, the repeat purchase rate was 75%, and the exposure on TikTok&Amazon exceeded 2 million.
▶ Case Two: Anime IP Licensing Party Requirement: Transform the main character image into mass-produced soft rubber accessories. Challenge: Retain the character's essence + Achieve Q-like tactile sensation. Solution: 3 rounds of sample testing to optimize facial proportions + Customized transparent jelly color. Outcome: As a limited edition gift item, it improved fan satisfaction by 40%. More cases, please contact for the "Cooperative Brand Reference Manual"
Exhibitions and Industry Participation We are active at the forefront of global pop culture and gift trade:
China CTE China Pop Culture Expo (Shenzhen)Welcome to experience the "Tactile Comparison Wall" at the exhibition - Feel the rebound philosophy of PlayGoro with your own hands
Exhibitions and Industry Participation We are active at the forefront of global pop culture and gift trade:
2024: Japan Tokyo Toy Show (Tokyo Toy Show) Welcome to experience the "Tactile Comparison Wall" at the exhibition - Feel the rebound philosophy of PlayGoro with your own hands